We’re The Foxes. A family on a mission to make convenience healthy and reconnect people to real food, community, and where it all comes from.

 

Our journey began 26 years ago, when my little sister Cassidy was born. Cass became the heart of our family’s health journey. Mum explored every natural alternative she could find to support her with her epilepsy and in doing so, our whole family’s understanding of wellness started to shift. We began paying closer attention to what we ate, where it came from, and how it was grown.

With 40 years of service station experience behind him, Dad had also had enough - he couldn’t even get a decent lunch at work. We saw first-hand how hard it was to find good food under one roof, and in 2017, we closed our ‘generic’ servo convenience store and decided it was time for something new.

 

At first, it was small: a few wholefood staples like coconut oil and granola, some wraps, muffins, and quality pastries. Then word spread. Locals started asking for more, recommending their favourite products and brands, and bit by bit, we began reshaping the shelves not just with healthier options, but with integrity, intention, and a deep desire to support the little guys doing big things.

 

Then in March 2020, the world slowed down and so did we. It gave us the time and space to get crystal clear on what matters. We rebranded as The Fox’s Pantry and began aligning every decision with our values: organic where possible, regenerative where it counts, and connection always. We cleared the shelves of big brand basics and began curating products and produce we’d happily have in our own home. We wanted our store to reflect our pantry - not perfect, but intentional, nourishing, and real.

 

These days, we source from local and regenerative farmers, choose organic wherever possible, and partner with producers who care for their soil, their animals, and their people. We now make around 80% of the food we serve using thoughtfully sourced ingredients and yes, we’re still proudly slinging some of the best coffee on the coast.

 

We believe food should be more than just fuel - it should nourish the body, connect us to our roots, and carry meaning in every bite. That’s why we’re passionate about getting back to basics and eating more like our great-grandparents once did: wholefoods, grown seasonally, shared around a table, and made with love. Our store is about honouring those simple principles, while making it accessible to people on the go.

 

In 2021, one year after our rebrand, we entered the AACS Independent Store of the Year… and won. It was a full-circle moment, seeing our little family run store recognised on the national and international stage.

 

What we’ve created is more than a business, it’s a reflection of our values: family, integrity, trust, authenticity, community, and a deep respect for nature. We’ve learned that a shop is never really ‘finished’ - it evolves, just like we do. Each product has a story, and we’re suckers for knowing them all.

 

I’ve been running around this shop since I was ten years old, never imagining I’d still be here all these years later, building something meaningful alongside my family and the most amazing team. Dad and I are the big picture thinkers/dreamers, Mum is the anchor that keep us grounded, and Cassidy, well… she’s the reason it all began. She reminds us every day to slow down, stay curious, and keep coming back to what matters most.

 

We’re here to serve our community, to keep learning, and to show that healthy food doesn’t have to be hard or boring and that even a servo can have soul.

 

We hope to see you in store soon.

 

With love,
Hollie (daughter Fox) and the rest of The Fox Family

Richard (Papa Fox), Lyness (Mama Fox), Cassidy (Youngest Fox)